← Back to all stories
Innovative Highway Color Coding Helps Protect Wildlife and Drivers in India

Photo: Lukas Kienzler / Unsplash
A busy highway passing through a crucial wildlife corridor in India is being paved with red asphalt to signal drivers to slow down naturally. By using color psychology, this clever design intervention aims to drastically reduce animal collisions while keeping motorists safe.
A busy highway passing through a crucial wildlife corridor in India is being paved with red asphalt to signal drivers to slow down naturally. By using color psychology, this clever design intervention aims to drastically reduce animal collisions while keeping motorists safe.