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New State Protections Shield Consumers From Personalized 'Surveillance Pricing' Tactics

Photo: Privecstasy / Unsplash
Three U.S. states have become the first to ban the practice of 'surveillance pricing,' which uses personal data like browsing history to charge individuals higher prices. This landmark legislation protects consumer privacy and ensures fairer, more transparent pricing for everyday goods and services.
Three U.S. states have become the first to ban the practice of ‘surveillance pricing,’ which uses personal data like browsing history to charge individuals higher prices. This landmark legislation protects consumer privacy and ensures fairer, more transparent pricing for everyday goods and services.