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Colorado Researchers Launch Playful 'OnlyMarms' Campaign to Fund Historic Marmot Conservation
Photo: Woody Kelly / Unsplash
Facing funding cuts, scientists at the Rocky Mountain Biological Laboratory tapped into the internet's love for yellow-bellied marmots by launching a creative, good-humored fundraising page. This innovative campaign leverages viral social media charm to secure the future of a vital 65-year wildlife research project.
Facing funding cuts, scientists at the Rocky Mountain Biological Laboratory tapped into the internet’s love for yellow-bellied marmots by launching a creative, good-humored fundraising page. This innovative campaign leverages viral social media charm to secure the future of a vital 65-year wildlife research project.